Analysis On The Relationship Between Campus Advertisement Marketing Management And University Students’ Campus Entrepreneurship

At present,the government and universities from the aspects of registration,capital,sites,taxes,business launched a series of supporting policies for the college campus,but from the perspective of campus marketing,pay special attention in both theoretical research and practical level,are blank.Paper choose the college campus entrepreneurial perspective concerned,tries to reveal the current college campus entrepreneurship and advertising management,the relationship between campus for science in theory,actually feasible management measures,to improve college students’ campus entrepreneurship support policy system,improve the campus advertising management provides a new train of thought.Thesis is divided into five parts,according to ask questions,analyze and solve problems of logic mechanism,will be discussed in turn.The first part is "introduction",this paper briefly introduces the subject research situation as well as the thesis research background,significance,main methods and content,expect research achievements and innovations of the paper,also discussed.The second part is an analysis of the present situation of campus entrepreneurship for college students,through qualitative analysis,case study and sample survey,the first sums up the current college campus entrepreneurship development present situation,problems,and then points out the shortage of advertising and marketing campus entrepreneurship for college students.Next,in the third part discusses the campus advertising management relationship with the college campus entrepreneurial marketing dilemma,starting from the present situation of university campus advertising management,reveals the campus advertising management status is one of the causes of insufficient college campus entrepreneurial marketing,introduce the campus advertising management college campus research field of entrepreneurship,introduce the college campus entrepreneurial university campus advertising management research field.In established on the basis of the relationship,in the fourth part of "solving the campus advertising management and the countermeasure research of college campus entrepreneurial contradiction",put forward countermeasures and Suggestions,to explore the campus advertising management campus entrepreneurship support policies and measures for college students.In the last part "conclusion",the paper summarizes study and the insufficiency,prospected for the next step research.sampling investigation,put forward the marketing dilemma is one of the important factors of college students entrepreneurial campus,and argues that the current commercial boycott in the campus advertising management,is one of the causes of insufficient college campus entrepreneurial marketing,campus entrepreneurship for college students to know and campus advertising management has opened up a new Angle of view,at the same time paper argues that campus entrepreneurship for college students to include the support of advertising and marketing aspects of the "precision",also for improving the college campus entrepreneurship support policy system,improve the campus advertising management,provides a new view and thinking.Thus,thesis research has certain theoretical value and practical significance.