The Study On Sales Staff Incentive System Of YL Company

With the continuous development of market economy in our country, the competition between enterprises is increasingly fierce; the competition between the enterprises, in the final analysis is the talent competition, so the domestic and foreign enterprises began to pay more attention to the management of human resources. Shoulder the responsibility of corporate performance improve Marketing Department, sales personnel also become one of the most important human resource of enterprises, and its work directly affects the enterprise in the position in the market. So, how to stimulate sales staff’s work enthusiasm and keep enterprise sales talents is the enterprise is a must to the long-term development are faced with the problem. Under normal circumstances, the sales staff incentive way sort is various, but the salary incentive is one of the most effective and most direct means. Reasonable salary incentive mechanism, on the one hand, can cause employees to work hard, work to increase its income, on the other hand can also expand sales company, and is the enterprise long-term foothold in the market. Based on YL company sales staff as the research object, discusses how to optimize the company sales staff pay system adjustment.First of all, this paper based on the compensation and sales personnel and other related concepts and theories, then expand the further research. At present, YL sales personnel accounts for nearly a quarter of the company’s total staff, has a pivotal position in the company, the company present sales system by a fixed salary, floating salary, allowances,benefits and so on four parts, through the analysis of the current sales staff pay system and combined with the questionnaire survey and telephone interview results, summarizes the company’s sales personnel salary system existence results make way unreasonable, single performance appraisal index, the lack of long-term incentives, welfare programs problem such as short of expectations. To targeted to solve these problems, increase the incentive pay to sales staff, from the commission and optimization scheme, perfect performance appraisal system, increase the long-term incentive system, the introduction of elastic welfare four aspects, further optimize YL company sales personnel salary incentive system, promoting the marketing personnel’s working enthusiasm and creativity, so as to help the company’s future development. Also expected in this paper, the research results also provide certain reference for other industry enterprises.