Research On Su Yashi(beijing) Tourism And Business Consulting Company Customized Travel Service Innovation Strategy

Tourism has evolved into one of the largest industries in the world. Tourism has become an effective breakthrough point and important breakthrough to achieve economic take-off and sustainable development in many countries. From the beginning of the rise of tourism, which is connected with innovation, innovation is an indispensable factor to promote the sustainable development of tourism.Based on service innovation theory and service marketing theory, this paper adopts the method of combining qualitative research and quantitative analysis. Through macro and micro analysis on the development of China’s tourism industry and customized travel development. Su Yashi(Beijing) tourism and business consulting company(hereinafter referred to as SYS company)as the research object. This paper uses SWOT, PEST analysis method combined with Potter’s "five forces" model analysis tools; The Su Yashi(Beijing travel and business consulting company internal and external environment, the suppliers bargaining ability, the buyer bargaining power,potential competitors into ability, substitute the ability to replace, in the competitor analysis and there are some problems in the choice of innovation strategy at present. Final Su Yashi(Beijing)tourism and business consulting company to take customized tourism services in the choice of innovation strategy.The basis of tourism product innovation theory, tourism marketing theory and 4P + 4C + 4R marketing theory, in the context of the "Internet +" and "big data", through the company layer,business layer and the cooperation layer security Su Yashi(Beijing) tourism and business consulting company custom tourism innovation strategy implementation; Through the establishment of quality control center, strengthen the innovation marketing construction, optimize the talent team, reserve tourism resources, the establishment of global business cooperation, the implementation of brand strategy, the integration of the parties to strengthen the company’s cultural construction and other aspects of competitive advantage, and as the company’s core competitiveness.