The Operation Of "Nuo Travel" High-end Customized Travel Service

With the growth of national economy and the Escalating consumption,the travel industry is facing the transition process.High-end travel as a branch of customized travel is a blue market with great potential and rising rapidly.Be known the conditions and the results of the high-end customized travel,this article analyzed the domestic development status and problem.In addition,it did further research of high-end travel in China with the aspect of Customer characteristics,Customer type,Customer expectation value and the Core elements.Currently,China's domestic high-end customized high-end Tourism travel market is not perfect,the lack of complete tourism market segmentation systems,lack of new tourism products,the contents of a single tourism structures and facilities needs further adjusting and improving,recognised the need for improvement of the service value issues.To solve the problem,further analysis of the market for high-end tourism and high-end tourism crowd.With these research,it analyzed and discussed the operation of the high-end travel brand——Nuo travel.First it positioned the brand concept,summarized the international operation mode of it,analyzed its market the facing problem.High-end customized currently on the international travel business model is broadly divided into two categories:traditional custom travel and pattern class members,this paper analyzes the characteristics of the two models,as well as the advantages and disadvantages of several business models.For our current high-end tourism development provides references.Nuo Connaught gold brand of travel is an important part of Connaught gold customers with one of the leading travel services.Nuo their faith commitment gold brand spirit,is dedicated to promoting high quality travel and cultural study tour service resources of the world's best designed wonderful thematic tourism products;customized professional travel plans;create a travel experience full of Connaught gold textured.Secondly,it put forward the feasible strategy the travel consultant system,the new operation mode of customized travel and the membership system.Travel consultants according to the different needs of each guest,travel consultant can provide targeted travel information consulting services.Meanwhile,travel consultant will also accompany or the entire process of tracking customers,connections to the service node and service quality of the oversight role,to full protect the customer travel experience.By trip Advisor model membership model,through the further development of membership marketing and increase customer stickiness.At last it did detailed plan of Nuo travel with the aspect of branding,marketing and business development.It provided the reference opinion for the high-end customized travel companies.