The Design Of The Marketing System For M Winery Wine At Helan Mountain’s East Foothil

The Wine is international beverage alcohol, regardless of the amount of production or sales of alcoholic beverages account for the world’s second. In recent years, China’s wine market has undergone earthshaking changes in the hinterland, especially in 2002, Yantai Zhangyu after opening, the winery wine market has been outside the industry wide attention and recognition, but also triggered a Chinese wine industry "Chateau movement." In recent years, the Chinese wine market, the winery wine philosophy is also followed by the upgrading, innovation, new marketing models also come and go, blossom, described prospects were bright.November 1,2008, Helan Mountain’s East Foothil wine approved by the government to obtain geographical indication protection, the standard numbering GB/T19504-2008, Helan Mountain wine region can penetrate to the official marketing campaign Enterprises go. How competitive environment of numerous wine regions stand out, sustainable development, it is difficult for all wine producing areas facing challenges, but also opportunities.Paper chooses Helan Mountain’s East Foothil wine region more representative M winery example, according to the MBA learning theory, the use of marketing theory and tools of marketing development situation of domestic and foreign wines macro and micro environment analysis, Helan Mountain wine region base a lot of field research, through a comprehensive analysis, and based on this sort of wine strategy, human resources, marketing strategies and other core elements of the design of its marketing system in order to make good grasp M Winery market opportunities, expand the domestic market share, enhance brand awareness and establish a benchmark areas.