The Marking Strategy Of The Tourism Real Estate Of China From The Example Of The Marking Of Tanginn

The tourism of China has already entered the Post- tourism era,which is be named by relaxation and entertainment. TO 2020, China will be the tourism income first country of the world; At the same period, tourism real estate revenue of the global will be as high as $100 billion.As soon as the economic growth of China, be promoting the rapid growth of Chinese tourism industry; Meanwhile,with the deterioration of urban pollution and the high Stressful life, Stimulating the demand of leisure industry of Chinese. There is three following significance for researching the tourist real estate marketing strategy of china.To sum up, the Chinese tourism resort real estate has a wide develop space and has more power to promote the development of the tourism city and the upgrading of tourism industrial. Discovering a road for Chinese tourism resort real estate marketing will be good at developing economy and give more entertainment for people .Based on the tourism vacation property of the origin, development and the existing environment, the paper judged the tourist real estate marketing model and brought it into the "tanginn hot springs apartments" marketing promotion, which is the way of confirmed and revision of tourism estate marketing of China, and summed up the marketing strategy of the tourism real estate industry trend.From the strategic height: Resort real estate development and city marketing should be combined. The concept of city marketing has been inspired by Philips Kotler `s book named,.Resort real estate development and management can improve and enhance the tourism industry, promote city's economic development and urban construction, job enlargement of the local population and work incomes. Therefore, the strategy of resort real estate marketing, should be combined with the policy of tourist city, exerted by the responsibilities of Real Estate entrepreneurs, and city self-promotions. The marketing should heave them up a strategic height. Government, developers, and medias should get a close collaboration, to promote the value and impact of the district, to create a more favorable cognitive environment of local tourism industry and tourist resort real estate. From the tact implementation level, brand marketing theories should upgrade to the Resort real estate marketing. Resort real estate marketing must be catered by customers` demand as the starting point, looking for market opportunities, establishing competition relationship, researching products market positioning, the core selling point and the marketing concepts, and emotional expressions, sales methods and advertising themes.This paper will first show international famous "brand marketing" theory, application in the real estate marketing tactics, to enhance the marketing strategies of real estate upon a third stage, namely, the product marketing, the emotional marketing after concepts of marketing.China has a vast tourist resort real estate development, urban development, promoting tourism more practical significance for the Chinese tourist resort real estate to explore a road with Chinese characteristics, marketing, will develop the national economy, enrich people's lives have a profound impact entertainment .