Xi’an Deyu Collection And Management Company Marking Strategy

Xi’an deyu collection and management company is located in the north of Defu Lane, in Xi’an Beilin Districe, at the East of the road. The company is the only one of private service institutions in the west of China, specializes in top luxury, collections and art collection. Xi’an deyu collection and management company has tied up with the World Luxury Association, China Association of Collection, National Gemological Training Centre, and China Sports Car Club to service in the high society in the Asia-Pacific region. According to the actual situation of the company and analysis of the curetting marketing strategy, the article proposed a new scheme, suitable for development of the company in the future, to Xi’an deyu collection and management company.First, the article marketing management theories and marketing4C,4R theory point of view to illustrate theoretical concepts, then the domestic luxury market and product type, consumer characteristics of Xi’an deyu collection and management company are analyzed. At the same time, I analyzed the macro environment of the domestic luxury market by PEST analytic methods. Secondly, the article find out the problems and shortcomings in existing marketing strategy of Xi’an deyu collection and management company, by the SWOT analysis, the analysis of present management situation and the market target customer group. Furthermore, combined with the company’s actual situation, this article proposed a new model of marketing strategy, suited to development and growth of Xi’an deyu collection and management company. And apply the theory from the4R of marketing Relevance strategy, Reaction strategy, Relationship strategy and Reward strategy in four aspects of the strategy of the new model are described and analyzed. Finally, this article made recommendations for implementation of the new model of marketing strategy of Xi’an deyu collection and management company.This research provides reference for other companies of luxury goods in domestic, and will help these companies management institutions understand the macro environment of its survival and development, to make new marketing strategies or improve marketing strategies according to the actual situation of its own. The research plays a positive role in the further development of the domestic luxury market.