| From currently the telecommunication industry development to see, the speech lead-in turn, it is irresistible general trend that the fixed network speech trend obvious, the differences competition vehemence, traditional fixed telephone growth tired, increase the quantity not to increase to accept the widespread existence of phenomenon, result in fixed network management very difficult. If the fixed network has no new business growth to order, move will continue to the reposition of redundant personnel speed of the fixed network speed. Under the new situation, how the BJ telecommunication company is the adjustment conducts the way of thinking, developing the view leading in science under head into can keep on the development of new road, with the competitive advantage that seek the business enterprise and can keep on development is main purpose.This thesis includes five parts totally, the first part is the brief dissertation including: intention, research method and route. The second and third part are the analytical parts of the thesis, are also the most important parts of this thesis, analyze companies of success of the macroscopic environment (PEST analysis), profession competition structure (the 5 model analysis),main rival, profession of the BJ telecommunication market, and did to settle the contrast analysis of sex to the competition ability that the profession competes the situation and each opponent, explicit the advantage and bad situation, opportunity and threats of the company. The forth part is the marketing strategy to establish the part, with front of analysis for foundation, pressed the consumer behavior and values to contribute to carry on to subdivide to establish the part, with front analysis for foundation, pressed the consumer behavior and values to contribute to carry on to subdivide to the BJ telecommunication market, chose the target marker according to the oneself ability, establish the market marketing of the BJ telecommunication total strategy, compete the strategy to combine with the marketing the strategy. The fifth part is in order to insure the strategic smooth implement of the marketing establish and obtain the successful guarantee system for need, manage the procedure and management systems, the marketing information system construction and corporate culture construction to carry on the treatiesThe text set up the strategic system of the market marketing of the MS telecommunication systematically, among them strategic among them strategic analytical frame of current marketing, also have the definitely strategic activity plan, this text is creative to be placed in close combined the economic characteristics of the telecommunication industry and the telecommunication industry development of the worlds nowadays and go forward the medium actual condition, have the stronger application value. |
