Marketing Channel Strategy Research On BERYL Wolfberry Co.,Ltd

The Marketing Channel is the King. That is who has the marketing channel who has the market. The channel construction is the very important in selling. The product couldn’t get to the customers if we haven’t good channel construction because the market is broad. There are many steps that is much cost from producer to customers influenced the selling. In order to make much profit, a good channel construction is combine that change the channel into the short and make cost price down.I have some optimized suggestions about marketing channel construction. First, I have read some articles that is marketing channel. Second I analyzed Chinese Wolfberry marketing channel construction and then studied the succeed that is Chinese Wolfberry marketing channel construction according to PEST an SWOT.The basic conclusions of this study are:The enterprise make planting and selling with marketing channel that is from planting fruit to customers. It is famous for BERYL in this industry. The firm build an only the fruit of Chinese Wolfberry museum where you can known about the culture. It’s the first very import channel is the firm combine the culture and the traveling. In addition, chain store and electronic commerce are all successful. The BERYL Wolfberry marketing research has certain reference value for the similar enterprises. The enterprise has two aspects that are improved. First, enhance the product source and product value. Second, improve the electronic commerce.