Research On International Strategy Of Chinese Cell Phone Companies

Under the rapid development of mobile communication, China’s status as a global mobile phone manufacturing base has been further consolidated, the size of the mobile phone industry continues to expand. With foreign enterprises in the domestic market share of the expansion, the domestic mobile phone market is facing fierce competition, making foreign brands and domestic mobile phone brands have a strong competitive situation, while the domestic mobile phone brand original channels, prices and other advantages are gradually fade, coupled with the gap between foreign companies in capital and technology, making the development of domestic mobile phone companies has been a huge impact. Although China’s mobile phone brand in the consumer electronics market in recent years, the development of mobile smart phones, and mobile phone companies to seize market opportunities, through international strategic thinking, driven by the industry’s continued promotion of production and marketing, foreign trade steady growth. Domestic mobile phone brand in the global market share has been further improved, the benefits have been greatly improved. According to data statistics in 2014, China’s mobile phone exports and exports have shown a significant growth trend, the customs statistics show that China’s mobile phone exports 1310000000, an increase of 10.5%, the export volume reached 115360000000, an increase of 21.3%. As a result, more Chinese companies are starting to seek development opportunities through global scope. To understand the international industrial environment and solve the problems encountered in the development of international strategy, has become the key problem that Chinese mobile phone enterprises need to solve. The research focus of this paper is to find out the problems of China’s mobile phone industry in Thailand, and put forward reasonable suggestions to solve these problems by analyzing the current development of China’s mobile phone industry, the actual development of domestic mobile phone industry in Thailand area, and the situation of Thailand mobile phone market.