The Analysis Of Mobile Phone Market In China And The Competition Strategy Study For Local Mobile Phone Manufacturer

As the biggest mobile telecommunication market in the world, the amounts of mobile phone users have already exceeded 0.39 billion, while over 1/3 mobile phones in the world are maked and 10% is saled in China. Mobile telecommunication and mobile phone are the most active in the telecommunication consume field and are always focused by the social. By the early half of 2006 year, total 70 companies are already approved to manufactured mobile phone products in China,the domestic sales rate is increased by over 10% based on 80 million sales quantity last year. The market in China has the largest scale,the fastest increasing rate in the world.By the analysis and studying of the mobile phone market in China ,this article expatiates on the macro policy environment,the condition of the tele-operating cooperation,the scale and structure of mobile phone market,the market feature and the developing trend in China, analyzes the current competition situation and structure,the consumer demand,the condition of local and foreign makers, and introduces the market strategy of local maker Konka. Based on the above concluding and analysis, the article points out the developing direction and trend in China mobile phone market, and brings out the feasible market strategy for domestic makers, and forcast the developing trend by the qualitative and quantitative way.This article tells us that the morden telecommunication technology is developing swiftly and the mobile phone performance and function are changing quickly, the market is full of much competition. In the current, the market share of local makers is becoming smaller and smaller, the condition that domestic makers faces is not optimistic. In order to succeed in the market,the domestic makers must improve themselves on the quality,the key technology,the function innovation,the service after sales and so on. On the other hand, after improving the product quality, the local companys must focus on product and service differentiation based on the market segment,satisfy the consumer demand,understand the consuming culture in China.In the while, this article points out that the strategy alliance is the important way to advance the marketing ability for local mobile phone manufacturers.