Study Of Countermeasures To Enhance The Market Competitiveness Of The National Mobile Phone Companies

Current Mobile Phone manufacture capacity of China already reach more than 1/3 of the world's, and it is going to to reach 60% in coming 4 years。So China Mobile Phone industry plays very important role in worldwide。In China, there is big competition between Local manufacture and international manufacture。In 2003, market share of local phone manufacture was quickly increased to 55% from 0% in 1998, but it again reduced to 30% in 2005。Sales revenue of Mobile phone holds 12% of China IT industry in China, Mobile phone become one of most important industry in China。So it is necessary to analyze local made phone status and to study the strategy to improve local phone competition ability。With my 7 years experience in Mobile phone solution provider Motorola/ Freescale, I will introduce Local manufacture development experience in mobile phone and analyze strategy of major phone player in China, then I will analyze the SWOT of local manufactures。Finally I bring out the strategy of local manufactures to improve competition ability based on 8 areas, including Technology, management ability, product differentia, after sales service, Oversea market, cooperation and reorganization between companies。...