Research On Competitiveness Evaluation Of Chinese Mobile Phone Manufacturers

With the arrival of the Smartphone wave, the mobile phone industry has emerged a high growth in this period. In the recent three years, the total amount of all the mobile phone companies’sales volume has been over hundreds of millions, and the number of sales volume is still growing at an alarming rate constantly. In the coming years, the development of the mobile phone industry will continue at a high speed. As we have seen, this is an era which is full of opportunities, while it is also an era which is full of risks and challenges. Just in a few years, traditional mobile phone industry giants like Nokia and Motorola have all lost their competitiveness and market status. Several new mobile phone companies like Apple which became the industrial leader when they had just entered this field by the tremendous success of the iPhone series products, have beaten them to become new leading companies in the mobile phone industry. South Korea’s Samsung Electronics has introduced outstanding products of the Galaxy series, which almost full controls the whole industry chain by the huge scale advantages of the Group in recent years. Moreover, we can not ignore the pride of the Chinese, HTC, with a strong scientific research and technology strength, forge ahead continuously, and has introduced many popular Mobile products in the global markets. In addition, we were pleasantly surprised to find that, Huawei, ZTE, Coolpad, TCL Communication as the representative of a group of emerging China mainland mobile phone manufacturing companies are on the rise, some companies are so close to the world-class mobile phone manufacturing companies in terms of market share and shipments. However, we have to admit that there is not a small gap in some respects, like R&D and product margins, with world-class enterprises. China’s mobile phone manufacturing companies are the main force in the highly competitive global mobile phone market, researching the competitiveness of the mobile phone manufacturing companies is helpful to improve the competitiveness of China’s mobile phone industry, and even the overall competitiveness of China’s high-tech industry. This is the urgent need for improving the quality of economic development in our country, under the background of industrial upgrading and transformation. At present, most of the research in the field is the basic problem for the entire industry, from the macro views to make recommendations for the development of the industry or advising the relevant government departments on how to promote the development of the mobile phone manufacturing industry. The research for handset manufacturing enterprises has mostly remained on the theoretical research and qualitative analysis, lack of quantitative and qualitative analysis research based on the concerned theory.The thesis which is based on the research of the enterprises competitiveness, choose mobile manufacturing companies in China as the research object, and select all four mobile phone listed companies as the representative. Make the research of China’s mobile phone manufacturing companies competitiveness through the establishment of evaluation system combined with the analysis of qualitative and quantitative research methods. The main contents include:First, the status quo of domestic and foreign scholars in the study of the enterprises competitiveness and enterprise competitiveness evaluation methods so far. It lays the necessary theoretical basis for the mobile phone manufacturing enterprise competitiveness evaluation system research. Then introduce the development of the global mobile phone industry. After that, it is the development of mobile phone operating system and key parts of the mobile phone. And it also contains the trend of China’s mobile phone industry in the future and the Chinese mobile phone industry research through SWOT analysis and Porter "five forces model". After that, define influencing factors of the enterprises competitiveness on the base of research before. Above the aforementioned theoretical basis and research, the thesis create a handset manufacturing enterprise competitiveness evaluation system including the explicit competitiveness and internal competitiveness as two second layer elements. In the third layer, Criterion layer, there are firm size, profitability, development status, human resources, operational capacity, solvency, R&D capabilities, seven evaluation criteria. And the evaluation system includes18evaluation index in the last layer. After that, adopting a method combined qualitative and quantitative analysis, analytic hierarchy process, to determine the weight of every evaluation elements, and a comprehensive index evaluation method to complete the construction of the model. Then select the various mobile phone manufacturing companies annual report data to conduct empirical research, sort and compare the enterprises competitiveness of each company to make an evaluation. Finally, analyze and summarize the evaluation results, make a few suggestions:First, strengthen research and development capabilities, foster core technology. The second is to find a reasonable industry positioning, enhance the comparative advantage. Third, expand the global market, improve the profitability of mobile phone. Finally, control the upstream and downstream key components resources, enhance the technological competitiveness.