| The success of any enterprise is not based on random or accidental new product development or sudden marketing strategy, but based on product innovation and enterprise core competence. The innovation ability of the enterprise is key to maintain the sustained, healthy and steady development of enterprises, is an important way for enterprise to adapt to the market, develop the market, is to improve the product structure, improve the added value of the products and economic benefits, enhance the competitiveness of enterprises fundamental means. This paper to create in the seventies of the 20 th century old high power medium speed diesel engine professional manufacturing enterprise SDZC company as the research object, the paper studies its product innovation in the current domestic and international shipping industry is facing decline and fishery resource depletion situation, to promote the transformation of the company’s strategy, enhance market competition ability, this paper made the following achievements:First, based on a summary of the theory of core competence, product innovation theory, put forward the necessity of SDZC company through product innovation to enhance the market competitiveness of the.Second, through the investigation and study, reveal the SDZC products innovation present situation, the analysis SDZC in product innovation process there is a weak financial support, less independent intellectual property products, quality control problems, such as lack of means.Third, based on internal environment analysis and SWOT analysis on product innovation of SDZC company on the construction of product innovation project of SDZC company, and the implementation of the proposed system support system.The research to guide the product innovation SDZC company, enhance the company’s competitive edge in the market, big do strong enterprises, creating international level of domestic products, has certain reference significance to improve the economic benefit and social benefit... |
