The Research Of Yuliang Hotel Development Strategy

With the development of our social economy and residents’ living standard unceasing enhancement, business reception, meeting and catering accommodation demand increased rapidly, the standard also constantly improve, the hotel industry is booming. In recent years, in order to satisfy the consumer demand of different groups of different standards, the hotel also faces including tighter policy guide, trade competition and supporting technology updates faster operating pressure. Prepare food hotel is the first five-star hotel in Zhengzhou city, was once the leader of the industry, has very high visibility and recognition in the local. With the development of economy and the adjustment of national policy, Zhengzhou city, pouring into more international hotel brand, to prepare food hotel caused the great competitive pressure. At the same time, prepare food in the hotel in the face of fierce market competition failed to timely adjust strategy, development situation grim. Prepared food stagnation hotel development, the author of this paper, by analyzing the internal and external environment and SWOT analysis, to find the problem, and tailored to the strategic adjustment scheme, implementation plan and implementation of security measures, in order to solve the existing problems, and help the hotel to grasp the advantage, create opportunities, foster strengths and circumvent weaknesses, remove threats, help them in the fierce market competition, create more profits, make a greater contribution to society.This paper introduces the purpose and meaning of topics, as well as research ideas and methods, and then introduces the development history of prepared food hotel and its business is now. Then through the analysis of the internal and external environment of He Nan province grain hotel, understand its facing crisis and pressure, on this basis, through the SWOT analysis method and grain hotel facing the challenges and opportunities, the advantages and disadvantages in the feasible strategy plan for it. Combined with the present situation of the hotel and food for them and we tailor the "diversity" development strategy, in order to achieve its decade "based in He Nan province, radiation to the central plains, face the nation" vision, through the top design, improve the transverse longitudinal diversification, collectivize control strategy, strengthening and grain hotel core competitiveness, create more profits for the enterprise.