Research On The Development Strategy Of Baotou Hyde Hotel Company

With the continuous development of residents' living standards and social economy,the demand for conference activities,catering and business reception has increased rapidly,and the hotel industry has also experienced unprecedented growth.However,in recent years,in order to meet the different consumer needs of different groups,hotel companies are facing tremendous pressure in positioning and segmentation and peer competition.After years of development,as the only local private five-star hotel in Baotou City,Baotou Haide Hotel Company has become one of the leading companies in the hotel industry in Baotou City,enjoying high reputation and praise in the local and regional.With the continuous development of the Baotou economy,various relevant policies and regulations have been continuously adjusted,and more international hotel brands of the same level have settled in the city,making Baotou Haide Hotel Company feel unprecedented pressure.Therefore,Baotou Haide Hotel Company can only survive and steadily move forward in an increasingly competitive market by formulating an effective development strategy.This paper takes Baotou Haide Hotel Company as the object,firstly expounds the background,research significance and research ideas and methods of the thesis,and summarizes the research status at home and abroad.Then introduces the foundation of Baotou Haide Hotel's growth process and its development status.In-depth analysis of the existing strategic problems;once again objectively analyze the external macro environment and industry environment faced by Baotou Haide Hotel Company,and analyze the company's resources and capabilities,and derive the development opportunities and threats faced by the company and its own advantages.Finally,using SWOT analysis method,it is concluded that Baotou Haide Hotel Company should choose a diversified development strategy,and provide feasible implementation measures to ensure the implementation of diversification strategy around the top-level design,promotion methods and support platforms.Through the research in this paper,it can not only provide a strategic choice reference for the future development of Baotou Haide Hotel Company,but also provide reference for the sustainable and stable development of regional peer companies.