The Research About Marketing Strategy Of YL Hotel

Over the past few years,China’s rapid development in the industry today,the hotel industry has gradually become the pillar of the third industry in our country.showing a rapid growth trend.At the same time,the development of the hotel industry is also facing a series of realistic problems.It is difficult to meet the rapid development of the market demand.How to use marketing strategy to break through the bottleneck of development for all hotels are very important.This paper,YL hotel as the research object,from the perspective of YL 4P hotel in the product,price,channel and promotion of marketing status,in-depth analysis of its marketing problems,such as market positioning is not clear,service product updates,customer needs,the way communication with customers is more simple,electronic marketing is not enough,etc..Based on,from the point of view of the consumption patterns and consumption capacity on the market for specific segment,the business banquets as a target market,Marriage and birthday as a target market like birthday,government reception as a target market,tourism,as a target market.According to market positioning,combined with internal and external resource conditions,the specific optimization measures from the perspective of 4C: first of all,to meet customer demand for YL hotel service products and services;Second is to provide customers with more convenience,to help customers save time,reduce the cost of consumer spending;The third is to focus on strengthening communication with customers,and the network platform to maintain smooth and efficient communication with customers.These related optimization measures are proposed,which is of great significance to the adjustment of YL hotel marketing strategy and the promotion of competitiveness.