Research On Competitive Strategy Of TT Energy Investment Company

Energy industry is an important foundation of the national economy industry, not only to support the development of the industry, but also with the people’s lives are closely related. In recent years, a large number of enterprises quickly launched a new energy industry, energy industry competition intensified, how to promote the development of energy industry enterprises to better and faster is every energy industries and enterprises must consider the important issues. This study combines the TT energy investment company competitive strategy to expand the specific research.Research content is divided into five parts, the first part, analyzes the TT energy investment company faced with the opportunities and industry competition of practical problems, the TT energy investment company competition research purpose, significance and research methods and ideas are put forward. In the second part, the TT energy investment company external environment competition launches the analysis, that the current TT energy investment company adapted to the national energy strategy security needs, the new energy industry market has great room for growth, new energy industry development prospects, the company’s development philosophy with the ecological environmental protection of the direction of the opportunity, also has the market competition is more and more big, potential entrants brought increased challenges, new energy enterprises face some risk, and with the help of EFE matrix of TT energy investment company competitive external environment make evaluation shows that the overall external environment is very conducive to the development of the company. The third part, from the internal strengths and weaknesses of the TT energy investment company, the company launched a comprehensive analysis, that the TT energy investment company has scale advantages highlighted, production process technology is mature, market profit ability, team support force, business norms and in accordance with national policies and other advantages. At the same time, there are risk factors in the production process of some inevitable, upgrades and technical support is limited, product marketing space and potential under control, competitive strategy consciousness is not strong weaknesses, and with the help of compete against TT energy investment company of the internal environment of the IFE matrix evaluated that its overall internal environment for the development of the company is to promote the role of. In the fourth part, the SWOT matrix analysis is used to make a scientific choice for the competition strategy of TT energy investment company, and the company’s competitive strategy is positioned on the differentiation strategy and market penetration strategy. The fifth part, the company should stable fuel and new energy business market, and actively expand the other energy related business, and constantly improve the company’s production capacity, to build their own core competitiveness. Guangxi new energy leader. This research can provide reference and demonstration to the development strategy of New Energy Company.