The Research On Market Competitive Strategy Of Himin Solar Energy Group

Low-carbon development is the trend of world economic and social development, transformation of economic development mode is the main line of the Twelfth Five Year of China and even for decades to come. new energy industry, especially the solar energy industry is ushering in a major opportunity; Meanwhile, with the solar industry matured in an increasingly competitive so that all companies are facing serious challenges. As industry leaders, how to seize the opportunity to achieve rapid development and enhance their strength and competitive advantage, thus leading the solar industry, health and sustainable development, which require Himin Solar Energy Group, can make scientific, rational and effective competitive strategies.Through the use of strategic management theories and methods, based on the development status of solar water heaters, this in-depth study of the Himin Solar Energy Group's competitive strategy. Integrated use of PEST analysis, Porter Five Forces Model and SWOT matrix analysis method, combining quantitative and qualitative description, the paper analyzes the development of solar water heater industry, the macro environment, industry development environment, and in-depth analysis of Himin's conditions and internal resources of competitiveness. Based on the above analysis, according to SWOT matrix analysis results of Himin Group, the paper proposed strategy of Himin Group's competitive positioning-mainly differentiation strategy, cost leadership strategy as a supplyment; the paper has a preliminary analysis of strategic choice Himin Group risk.In the implementation of the strategy, the paper puts forward effective proposals, such as:increasing research investment, focusing on independent innovation, to ensure that technology and product differentiation; accelerating the expansion of product markets, and improving after-sales service in order to consolidate and enhance the brand image; the introduction of personnel training, so as to improve the incentive mechanism and enhance the overall strength of human resources; expanding business scale, to get a stainable development and lasting competitive advantage.This paper focuses on the combination of macro and micro theory and practice, which has strong guidance, and maneuverability. This study help to Himin Solar Energy Group to develop a more scientific and rational competitive strategy to enhance enterprise competitiveness in the increasingly fierce market competition, which can win a dominant position, but also for the development of new energy industries to provide references.