Kangle Sports App Marketing Planning Programs

Kangle Sports App is based on Tencent open platform to create an App of social platform, users can use this platform tool to record and store personal information about sports. It can also be fun sports topics communication, interaction and content sharing, and making friends etc. Platform also provides the booking of sports and sports invitation, such as soccer friendly match between the invitation, sports and tourism go hand in hand, to help users more fun playing sports.Kangle Sports App chose to partner with Tencent, the consideration is mainly based on the Tencent powerful means of network marketing channels, and Tencent operational management support, helping Kangle Sports App to quickly pull new users, and increase the brand influence.The others App is only to provide a single function of sports. Although this strategy win some market segments temporarily, but it is difficult to meet user demand for a variety of sports-loving. Kangle Sports App targeting this user pain point, will create a "Pan Ports" social platform, offers a variety of sports services.After the rigorous market research, user-depth interviews, and analysis of the market environment, The Paper is planning a marketing promotion programs in line with the actual situation of Kangle Sports App. By integrating the powerful marketing resources of online and offline, help Kangle Sports App to increase quickly downloads and usage, to get market share. And create a "sunshine fashion, high-quality, personalized" brand image. Meanwhile summarize Kangle Sports App’s experience of marketing promotion, try to provide some new ideas and new methods, as well as practical experience in marketing for Chinese interest social marketing platform.