Z-tone GPS Positioning Products In Guangdong Commercial Vehicle Market 2010 Promotion Plan

Guangdong Z-Tone Technology Co., Ltd. is a GPS operator, mainly for the commercial vehicle market, corporate customers. It sells GPS positioning equipment and provides monitoring services. As the industry's largest player after entering the industry 10 years, it accounted for most of the market share, establishing a higher profile. However, Z-Tone needs to increase market share and brand awareness in short time to face the current competitive environment.The plan GPS industry, according to the status quo, combined with Z-Tone's sales history data and the actual situation, formulated Z-Tone Co., Ltd. for the coming year marketing plan, in order to achieve greater market share and increase brand awareness degree of purpose.First, the background and the Z-Tone products are introduced, analyzing the Z-Tone staff, size and organizational structure. Its product variety and features are described in detail. The first part also introduced the company's sales over the past year.Second part is for the GPS positioning industry, the macro-environment of the research and analysis on the GPS industry, macro-environmental factors related to in-depth study. GPS products on the market, industry environment, using Michael Porter's Five Forces model conducted a detailed analysis. Application of SWOT analysis tool is used to Z-Tone environment faced by an analysis of the competitive environment in conjunction with the development of the Z-Tone's marketing strategy. At the same time, to Z-Tone historical data and market demand, aggregate demand structure and demand trends, based on identified Z-Tone next year's promotional goals and objectives.In the above analysis, the paper focused on the development of the Z-Tone promotional plans. First, the development of advertising plans, advertising objectives, budget, media choose to make a concrete analysis and decision-making, developed a specific plan and the implementation plan. Second, focus on personal selling, developed a Z-Tone for the past year, sales management plan, the sales staff, organizational structure, sales region, sales management, in-depth analysis and planning. Third part introduces the combination of GPS industry characteristics, measures and plans to promote sales. Fourth, the combination of industry environment in Guangdong Province is analyzed to conduct a targeted public relations planning.Finally, based on the above plan, on the Z-Tone promotional plan a financial plan and risk analysis, developed a simulation of the income statement for the coming year, while financial breakeven point is analyzed. In accordance with the implementation of this plan can achieve the goals set at the same time to avoid possible risks, to achieve financial risk control.