Study On The Marketing Strategy Of Sports And Recreation Facilities Beijing Huanfeng Albert Company

In recent years,China's economic development is particularly rapid,and people's income levels continue to improve.In modern society,people pay more attention to the quality of life.However,in the actual life and work process,people spend most of their time on work and have no time for outdoor sports,which brings some opportunities for the development of sports and entertainment industry.The development of sports and recreation industry is bound to promote the development of sports and recreational facilities.Especially in recent years,many major diseases have become younger,many young people begin to pay attention to the body,forming a tide of fitness.Many young people are investing a lot of energy and money in sports and recreation.This trend will continue unabated and the sports and entertainment industry will be prosperous.Based on the local people's consumption level in Beijing,this paper makes a deep analysis and Research on the management strategy of Beijing sports and entertainment industry.Based on marketing theory research,analyzes the marketing status of Beijing Huanfeng Albert's recreational facilities,according to the company's existing problems and puts forward the corresponding countermeasures: first,through field investigation and questionnaires from the supply for Fang Hexu square two angles of the whole current situation of Beijing City Sports and recreation industry,found that the overall development trend of the entertainment industry is better,the residents of the recreation of the cognitive degree is more and more high,more and more diversified;secondly,the Beijing Huanfeng Albert company SWOT analysis,analysis of Beijing's current loop Albert strengths and weaknesses and the opportunities and challenges,and puts forward the corresponding measures to promote the Beijing loop Albert company continues to expand the stable sales channels,strong customer source,strong product development capabilities and benefits The price advantage,and grasp the development of the industry and the national advocate for the company's future development opportunities,the way;again,on the Beijing loop Albert's recreational facilities customer market segmentation,marketing to be targeted,and market positioning,to find suitable for the development of the company's target market,according to the target market and formulate corresponding enter the target market strategy,to lay the foundation for the subsequent development of the company;finally,according to the above analysis and the 7Ps marketing strategy based on the theory,adjust the existing marketing strategy from product,pricing,channels,sales team,environment and process point of view,the next step for the company to develop a more reasonable marketing strategy.Through in-depth analysis of the sports and recreation facilities marketing Beijing Huanfeng Albert's above,to advocate the development trend of the industry and the national direction of the current marketing strategy to improve and adjust the company's current will be the main direction of the strategy,as the company development and practice,the combination of theory and practice,improve the Beijing Huanfeng Albert company the market competitiveness,enhance the economic benefits of enterprises.