A Comparative Study Of The Relationship Of Place Attach-Ment,Satisfaction And Loyalty Between Sightseeing Tourists And Vacation Tourists

In recent years, the research on place attachment of tourists has always been a hot issue.Domestic and foreign scholars have carried out more research on the relationship between place attachment, satisfaction and loyalty of tourists, and the corresponding conclusions are obtained. At the same time, the significant positive impact of the place attachment on the tourists’ behavior has also been paid attention by the tourism industry,Tourism managers begin to carry out tourism planning and market development from the perspective of place attachment, in order to get more market share. However, the relationship between place attachment, satisfaction and loyalty is not a simple linear relationship,The types of tourists, tourism psychology and other variables can also have an important influence on the relationship between them,And the corresponding lack of research, especially on the two kinds of typical tourist types of tourists and resort tourists have been ignored by scholars.A comparative study of the tourist and vacation tourist place attachment, satisfaction and loyalty as the theme.This paper argues that there exist obvious differences in tourist resort and tourist place attachment level.There was a significant difference in the path coefficients of place attachment to satisfaction, loyalty and loyalty.And in the measurement, the latest research results at home and abroad for reference, place attachment to place dependence, place identity and emotional attachment dimensions, loyalty to cognitive loyalty, emotional loyalty and behavior loyalty as the main dimensions.Secondly, through the 173 valid questionnaires, pre research collection on the measurement scale was tested and improved.Then the according to 490 copies of effective questionnaire (256 copies of vacation tourists, tourist 234), using individual measurement model analysis, the overall measurement model analysis, structure model analysis and path coefficient difference analysis method of the research hypotheses were empirically.Empirical results show that:(1) there was a significant difference in the level of place attachment between the holiday tourists and the tourists, the tourists in the local identity and emotional attachment were significantly higher than those in the tourism; (2) there is no difference in the path coefficients between tourist and vacation tourists in local dependence, local identity and emotional attachment;(3) there is no difference in the path coefficients between tourist and vacation tourists in satisfaction with the cognitive loyalty, affective loyalty and behavior loyalty.That is, the influence of the satisfaction of tourists on the loyalty is significantly lower than that of the holiday tourists’ satisfaction;(4) there is a difference in the path coefficient between tourism and vacation tourists in the influence of emotional attachment to loyalty, and there is no obvious difference in the influence of local dependence and local identity on loyalty.Finally, this paper summarizes the conclusions of the study, and expounds the innovation points of this paper, management implications and the lack of this research and the future research direction.Finally, this paper summarizes the conclusions of the study, and describes the paper’s innovation points, management implications and the lack of this research and the future research direction.