Study On The Relationship Between Tourist Attraction And Place Attachment On Tourists’ Environmental Responsibility Behavior In Changbai Mountain Scenic Spot

In 2021,The State Council issued the "14th Five-year Plan" for Tourism Development,proposing that China will fully enter the era of mass tourism,and the demand for mass tourism will be better satisfied by 2025.At the same time,the green development of tourism has also put forward new requirements,adhere to the concept of ecological protection first.According to the domestic Tourism data in 2021,the number of domestic tourists in 2021 reached 3.246 billion,up 12.8% year on year.With the continuous development of tourism resources and tourist routes,the tourist population throughout the country is gradually increasing,and the negative impact on the tourism environment is becoming more and more significant.As time goes by,the environmental carrying capacity of this place will be constantly weakened.In order to achieve healthy and sustainable development of tourism,it is necessary to improve the environmental quality of tourism destinations and ensure the effective development and rational utilization of tourism resources.Otherwise,it will not only seriously hinder the promotion of environmental protection in tourist destinations,but also cause a huge negative impact on China’s economic development.In this context,we can further promote the sustainable development of tourism destinations by letting tourists actively adopt practices conducive to the ecological environment of tourism destinations.It can be seen that the role of tourists’ environmental responsibility behavior is becoming more and more obvious,and it is urgent to analyze its driving factors.Taking Changbai Mountain scenic spot as a case study,this paper analyzes and sorts out the concepts and dimensions of tourist attraction,place attachment and tourists’ environmental responsibility behavior,and constructs a research model and proposes research hypotheses.The questionnaire of this study was designed by referring to the maturity scale.Descriptive statistical analysis,exploratory factor analysis,reliability analysis,correlation analysis and regression analysis were performed on 418 valid data collected by SPSS23.0statistical analysis software.The empirical results are as follows: the three dimensions of tourist attraction have significant positive effects on place attachment;The resource attraction and service attraction of tourist destination have a significant positive effect on tourists’ environmental responsibility behavior,but the environmental attraction has no significant effect on tourists’ environmental responsibility behavior.Place attachment has a significant positive impact on tourists’ environmental responsibility behavior.Finally,through the conclusion of empirical analysis,this paper provides practical and effective management advice and methods for scenic spots to increase tourist attraction,cultivate local attachment and implement environmental responsibility behavior.