Research On Competitive Strategy And Implementation Path Of Ecological Leisure Park In Suburban Zhengzhou Under The New Normal

Ecological leisure park in suburb not only can provide people with sightseeing, leisure and vacation life function, but also can provide people with production and improving the ecological environment function, it can bring economic benefits, ecological benefits and social benefits for the suburb and even the country. Therefore, the healthy development of ecological leisure park in suburb is of great significance. In recent years, with the development of ecological leisure park in suburban Zhengzhou, the competition between the parks has become intense. Ecological leisure park in suburban Zhengzhou is short of theoretical research and practical experience of competitive strategy, so there is low compatibility between the competitive strategy and implementation path of the park and the social demand, the overall development of the park is poor. Since 2014, Chinese economy got into the new normal, which has brought opportunities and challenges for the ecological leisure park in suburb. Therefore, it is necessary to study the competitive strategy and implementation path of ecological leisure park in suburban Zhengzhou under the new normal.This article draws lessons from the domestic and foreign ecological leisure park related research results, then studies on the competitive strategy and implementation path of ecological leisure park in suburban Zhengzhou with quantitative and qualitative methods, after analyzing competitive strategy environment. Quantitative research begins from the angle of the core competence, constructs the core competence index system of ecological leisure park in suburban Zhengzhou under the new normal, including the five criteria of park attraction, facilities and services, marketing ability, brand influence and strategic leadership, to provide the basis for the choice of competitive strategy and implementation path in the park, after analyzing and matching all the methods which are suitable for this research. Qualitative research draws lessons from related experience, then analyzes the influence factors of competitive strategy and implementation path, establishes the principles of path construction, then analyzes competitive strategy of comprehensive and specific park, and builds the strategic path.The empirical research part selects the Yellow River Fujing ecological park of comprehensive park and Lvxing holiday village of specific park as the research objects, according to the main part of the index system and research data,to evaluate park attraction, facilities and services, marketing ability, brand influence and strategic leadership of each park, and then to evaluate the core competence of each park, the evaluation results are analyzed in detail, at last, based on the evaluation results, the analysis of the results and the actual development of the park, to determine appropriate competitive strategy and implementation path.