A Study On The Core Competence Of Zhangzhou Development Zone Co., Ltd

The core competitiveness as part of the most important of enterprise capabilities,is the source of competitive advantage,and the source of competitive advantage is what the resources and capabilities from the enterprises.Unique resources as the enterprise's strategic resources creates the conditions of forming the core competitiveness of enterprises.China merchants zhangzhou Development Zone Co.,Ltd.(Hereinafter referred to as Development Zone Co.,Ltd.)seted up on the December 1992, winning its strategic resources,achieving highly development and gradually fostering its own core competitiveness.all by its unique management system.But the condition of buciess has great changes in recent years.After releasing the new deal of land,the unique management system existes uncertainty.What's more,the influences of financial policy also made grimness challenges to Develepment Zone Co.Ltd on the profits of main business service and the status of land-exploitation. Therefor,in order to assure the investment benefits of shareholders, Development Zone Co.,Ltd.must have the obviously competition strategies near and intermediate-stage,and foster a new competitive advantage to obtain the core competitiveness positively under a new competitive environment.In the process of investigation,the author has utilized some strategies of enterprise,competition,the theory on view of resources and core competence.Under analysis which is the resource base of the Development Zone Co.,Ltd.core competitiveness,the author consider that its resource base including system location,shoreline,shareholders, water and other resources.In the paper as further in depth analysis of the formation of the core competitiveness of the resources should have the characteristics of the five areas,the author consider that the institutional resources have five areas,which is the strategic resource of Development zone Co.,Ltd..Which require immediate response to environmental change and the future for a period of time,the Development Zone Co.,Ltd.to be taken by Limited competition strategy is to maximize access to various types of land,as soon as possible in advance to obtain various types of land revenue,and achieve their strategic business transformation requirements.Finally,according to this strategy,the clear thing what Development zone Co.,Ltd.mustfurther cultivation and new core competence is to continue the consolidation of the institutional advantages,will help advance the company's financial strategy for the development of arrangements;access to water resources,to undertake the operation of regional public services;further access to the port and other preferential policies.To achieve access to the core competitiveness of the above resources,fostering the formation of core competitiveness, innovation and competition to be taken,and mining development needs in line with the advantages of new resources,the development of new business models,and enhance core competitiveness constitute expertise,skills, ability to use such policies implementation.