Study On The Development Strategy Of The Tibet Airlines

Nowadays in China, the volume of passenger transportation by air ranks the second place in the world. The three nationwide air companies in China take over 62.54% of the market share, which are Air China、China Eastern Airlines and China Southern Airlines. Moreover, HNA、XIAMEN Airlines、SICHUAN Airlines、SHENZHEN Airlines and SHANDONG Airlines control 31.2% of the market. As a newly established air company with unique ethnic feature, what will Tibet Airlines do to confront the fierce competing environment?The briefly outline of this dissertation is as followed. First, strategy management theory has been used to investigate the external and internal environment on the Tibet Airlines. For instance, PEST and Michael Porter five forces model are used to analyze the external environment, which include the political factors、economical factors、social and cultural factors、technological factors、potential entrants、suppliers、industry competitors、 bargaining power of buyers、substitutes、opportunities and threaten. Second, SWOT has been used to conclude the four classes of alternative strategies. Third, select strategies for Tibet Airlines. Fourth, offer feasible solutions for Tibet Airlines.The conclusion of this dissertation could also help the small sized and medium sized air company like Tibet Airlines.