Analysis And Research On Market Innovation Strategy Of Liquid Crystal Display Company

This article is based on liquid crystal display panel maker, B group company as the research object in mainland China, combining with the related theories and tools of market innovation,Analyzetheoverall operating conditions and the environmentof B group company, and points out that the difficulties and threatsthe B group encountered now, and give an analysis and explanation of B group by the choice of market innovation strategy research and detailed contents..This article made a comb for the development of display technology, from iteration technologies to the prosperity of liquid crystal display technology, from originating in the United States to the present situation of the liquid crystal display. This paper expounds the competition within the industry;And the B group’s overall development and the current situation, made a detailed introduction.The B group of the micro environmental conditions were analyzed, the resources and environment, market demand, competitive environment from three aspects this paper expounds the B group now for their own advantage and in the current market environment facing the situation, as well as the application of five models to judge the existing competitive environment;In addition, from the policy and law environment, economic environment, social environment and technology environment of PEST model shows that B group on the existing policy and law with national government support and tilt, macro economy good for the overall good industrial economy, social environment conducive to industrial development, technology environment not iterative threat to illustrate B group macro environment.Because consumer display terminal profit growth slowly, high yield special niche markets and special niche competitive advantage obviously beyond other competitors probability, those big three reasonsprompted B group to implement the strategy of market innovation.B group innovation strategy is the development of the car display market and commercial display market two new market segments.In the vehicle according to the market and market segment strong regional market partners for strong cooperation, mutual reciprocity and mutual benefit promote the development of technology and product innovation to win the market;Commercial display is different, in the industry have no larger partner, can only efforts to foster various industries and regional partners to expand market share, product also want from basic began to slowly but surely, increase gradually from low to high market segment’s perception of the brand. Through to the B group two big market innovations, the analysis of existing problems is that the car market should not rely solely on Tierl partner, in the product development and promotion is subject to the other party.Three-way interaction pattern should be adopted so that is conducive to group B better market penetration and product promotion.Commercial display market development, should consider providing total solution that could make higher operating revenues.