The Development Strategic Research Of Guangzhou Bao Bei Le Company

Along with the reform and opening-up, the rapid growth of economy in our country, to become the world’s second-largest economy. All walks of life in a market economy under the premise of showed vigorous development trend. And for the infant child industry benefit from close to zero before the reform and opening up achieved leap-forward development.But from the point of view of the development of the industry as a whole, China’s infant child producers still show "scattered, weak, small development characteristics". These characteristics has become the restricting China’s infant child products company expand the market, expand the market share of the key obstacles. Baby music company in guangzhou as a small to medium size, a part of an infant child enterprise to determine their strategic position, thinking and to determine its own strategic development become a pinch of a big deal. This paper with the help of five analysis and SWOT analysis, through to guangzhou baby company’s own development status and characteristics, combined with the actual, planning the industry strategic blueprint, and cites a series of corresponding auxiliary conditions, including the necessity of the informatization degree increase, the importance of the management personnel and production scale, and so on. In the increasingly competitive infant child products production industries and countries.