Salt Development Of Strategic Thinking

In this paper, the objectives are: Analyzing the internal and external environmental factors of Shanghai Salt Company, exploring its unique advantages ,promoting an effective strategy programs make sure that Shanghai Salt Company can gain excess profits in future competitive and become the top one in salt inndustry.In recent years, Shanghai Salt company actively adapting to market changes, deepening reform, changing its operational mechanism, and adjusting the industrial structure, has obtained good performance, promoted the company development and had a strong influence in the national salt industry. However, there are some urgent problems and contradictions exposed in the process of the development, concentrated in the following aspects: (1) Salt monopoly status challenges. Currently Salt monopoly status meet challenges from all sides. One is the policy challenges. Salt monopoly is essentially a policy monopoly and It meets questions from all society about the monopolization. On the other hand is the market challenge. County in suburban areas of Shanghai, many residents bought inferior Salt just for the sake of low price, which impact on the Salt monopoly market position. (2) Intense competition in the market of industrial salt, makes sea salt business economic difficulties. As a result of the implementation of the national industrial salt market with free competition, salt enterprises are in malignant competition. intensifying competition of industrial salt led directly to market share of shanghai salt company,with profits fell sharply and also caused the weaker strength of ShanghaiSalt company, unbalanced development and unstable workforce. (3) The strategic orientation of Shanghai Salt company is indefinite. Shanghai Salt Company is one of the original model of the planned economy, which resulted in a rigid company system , inactive mechanism , low efficiency, unclear division between filiales in goods and price. The problem will bring a disaster.With the continuous development of economic system, the enterprises competion become more intense. How to solve the current problems and design the new strategies to deal with ever-changing environment is an important and practical issue for Shanghai salt company.In this paper, strategic management, strategic marketing management, and modern e-commerce, management of innovation theory are comprehensively used. And the development strategy of Shanghai salt Company is established through deductive-inductive, comparative analysis to get the internal and external environmental factors which impact on the company .Specific research methods used are following: (1) The use of firsor second-hand information: the collection of the internal conference , official datas and information of ,in Shanghai salt industry company through the Internet. (2) Top interviews: listen to the six senior managers' recommendations and concept about the company developmwnt, conducted a telephone interview with the leader in company's higher departments - Chinese Salt Industry Corporation, to obtain the imformation of policy support..(3) Questionnaire survey: Three kinds of questionnaire were designed for more than 50 middle managers in company and investigated through the company's internal information network.. (4) demonstration research method: I work in the salt industry for 25 years, engaged in education, policy research, management and other related work, accumulated a great deal of information in salt industry history and modern operation and management; At the same time, I visited some leaders and colleagues which were familiar with the important event that related to development strategy in Shanghai salt company, participated in some correlative symposiums and seminars, listened to some employees' opinions and feeling about the company's development strategy, these facts and cases were also enriched my paper, corroborated some of my judgments. Through research above, the main conclusions of this paper in the following:First, the internal and external business environment is propitious to further expansion of the company. Analyzing through the external environment of company, the conclusion that opportunity will be more than risk are conducted base on the evaluation of healthy development of China's economy, food salt policy on the protection of China's salt industry, market opportunities brought by economic globalization and the favorable position in industry. There are five kinds of core competitiveness through analyzing four strategies of company: food salt monopoly national policy, institutional advantages, continuous innovation, the high degree of cooperation and brand strategy, thereby the current competitive advantages is formed.Second, Shanghai salt company should rethink the development strategies. At present, some problems are existed in company, and plagued the development. If not to think about and adjust their development strategies, effective strategy today will certainly invalid in the future. The new competition situation require Shanghai salt company draw up the strategy base on the company's special competitive positionThird, the Shanghai salt company will acquire a competitive advantage. A comprehensive analysis in this paper put forward the main business strategy: the implementation of main economic development strategy, the implementation of the integration of non-salt economic strategy, actively implements innovative strategies. The proposed strategy is designed based on the combination of its own resources and ability, and it is difficult to be followed by competitors.Shanghai salt should adjust development strategies as soon as possible. There are challenges from establishmwnt and competitive advantage preservation, as well as predict and response to the industry change. Shanghai Salt group have to establish new development strategy emergently.