Marketing Problems And Countermeasures Of Tianjin Port(Group) Co., LTD.

Port As a special service industry under the planned economy is the executor of the national transport plan. With Chinese market economy matures, port plans and the monopoly model have been broken gradually, the proportion of mandatory plan in the port resources are getting smaller, as a barometer of the national economy, port has achieved remarkable development results. At the same time, competition has become more and more intense between the ports. The deepening of the market economy make the port breaking free from neglect and prejudices of the marketing, Port using marketing as a competitive tool, and beginning to understand customer needs seriously, in order to attract customers, to ensure that the status and the share of the port. But port enterprises use what kind of marketing strategy to make themselves seize the initiative in the market competition, need us investigation and analysis carefully, and accurate positioning based on market conditions, in order to achieve the desired results.This paper uses the Marketing status quo of Tianjin Port (Group) Co.,LTD. to analysis, proposing the existing deficiencies and defects, combined with the theoretical knowledge of marketing, service-related marketing and quality of service, using Citations method analysis as the main research method, then, base on the actual situation of Tianjin Port Group Development Strategy marketing to analysis and research.So it is divided into six chapters. First, the introduction section is mainly from the background of the thesis summarizes the writing requirements and purpose of the paper, as well as the related literature review, and depicts a general framework for research and analysis; The second part is an overview of the theory, introducing theoretical knowledge of marketing, service marketing and quality of service, lay the theoretical foundation for the article, and to ensure the authenticity of the it; The third part is the analysis for the marketing the status quo and influencing factors of the Tianjin Port Group, combined with the introduction, marketing situation analysis, marketing factors Tianjin Port Group of the Tianjin Port Group, including aspects of national economic policy, ports positioning, hinterland economy, customer demand, competitive factors, environmental factors, and the capacity factors, revealing the problems and reasons of Tianjin Port Group, marketing status quo, which leads to the Tianjin Port Group Marketing Strategy Analysis; The fourth part is the core section of the article, this part mainly analysis marketing development strategy of Tianjin Port Group, Proposed four marketing strategy:Using port development momentum driven marketing, using appropriate port pricing strategy mobilize market and establish long-term service mechanism, Achieving quality service marketing and implementing the brand strategy, Attracting customers attention, which contributes Tianjin Port Group Marketing implement ability, so that achieve the purpose of the article; the fifth part is the development Strategy implementation measures and the expected effect of prospect, in addition discussing for the future research directions; the sixth conclusion and limitation of the research is a super ordinate work of the whole framework and some explanations and of research is still insufficient.