The Analysis On Strategy Alliance Of ZD Trading Company And HY Logistic Company

The professional foreign trading company had always played an important role in the field of China foreign trade in the past. With the deepening of economic reform, enterprises and individuals gradually owned the rights of foreign trade, while the professional foreign trade company lost the monopoly on foreign trade.The international freight forwarder is the bridge and link between international trade and international shipping industry. With the rapid development of international trade and transportation in China, the international forwarding logistic company is growing up fast. But in recent years, the international trade is in the doldrums, most freight forwarders which highly depend on foreign trade due to the lack the complete system had to face the decline of profit and various problems caused by the world economic crisis.Under this background, ZD Trading Company and HY logistic company, in order to improve their core competitiveness, to get rid of business crisis, came together for strategic alliance. The thesis introduces the case on how the two companies imported Iron ore through good cooperation, and eventually came to the relationship of strategic alliance, with analysis of the motivation of the strategic alliance and the factors on choosing alliance partners. Finally, the thesis summarizes characteristics of cross-sector and trust on the above alliance, and submit the suggestions of strategic alliance operation management.The thesis, based on the study of case on strategic alliance between ZD Trading Company and HY logistic company, aims to help the similar companies in China to weather the current economic crisis and improve their core competitiveness, to provide experience and guide on the development and upgrade to the similar companies, and enhance the level of development of China foreign trade and transport business to a certain extent, and contribute to a stable and healthy development of China’s economy.