| Coastal tourism real estate as one of the important model of tourism real estate, due to the scarcity of resources,Coastal tourism real estate is gradually become a field which is developers scrambling to tread.It’s not only as the heart of the industry of many lower-tier coastal city,but also has great effect of the local national economic g-rowth. However, as the domestic invented mode, cause there is lack of similar succes-sful experience abroad, domestic developers have been at the exploration stage of fe-el ing the stones across the river.Therefore, to conduct the thorough research to the seasi de tourism real estate, this paper further perfect the theory of tourism real estate. This master’s thesis is basis of summarized the current situation of the development o f tourism real estate, explains the concept of tourism real estate, the de-finition oftouri sm real estate, discusses the development of tourism real estate, the m-anagement mod e of related theory, analyzed the difference between the coastal tourismreal estate and other tourist real estate.And according to the mainstream of coastal to-urism real estate business model design idea and composition elements of coastal tour-ism real estate,d ivided into coastal+sea fishing,coastal+hot springs,coastal+culture,coastal+theme park,coa stal+business.Through integration of literature and on-the-spot investiga-tion analysis ide ntified 23 coastal tourism real estate business model selection evaluati-on index includ e the policy environment, policy perfection, tourism, real estate industr-y development prospects etc.With drivable and established a set to seaside tourism re-al estate busines s model selection evaluation system,paste theory to make an overall evaluation of the complex object,giving a clear result to policymakers, and with XX city ZZ island proj ect as case analysis, make the choice of eva-luation model for the project selection op timization seaside tourism real estate businessmodel, verify the practicability of system.In this paper, by combining project basic truth, from the political and economic e nvironment, local development prospects, social and cultural factors, coastal tourism re sources, location of software and hardware environment, developers strength factors det ermine the influencing factors of seaside tourism real estate business model evaluation, through mathematical model,provide a comprehensive evaluation model for coastal tour ism real estate developers to choose, giving advice for reference. |
