E-commerce-based Retail Chains BPR Study

Face competition from economic globalization, how to attract customers to enable enterprises to calmly deal with competitors, to adapt to market changes, the establishment and consolidation of advantages to become the primary problem of enterprise management. Business process reengineering as a new management philosophy emerged. The most critical content lies in itself simplify and integrate business processes. Therefore, based on the business process modeling, simulation and optimization of above, the core of e-commerce, developing a distributed open, integrated business process reengineering, to achieve full sharing of data and information, current business process reengineering.The focus is on how to significantly improve the competitiveness of enterprises.In this paper, information technology and electronic commerce in support of BPR down elaborate theory, the goal is concerned whether the customer needs are met, reinvented existing business processes and redesign. Since the focus of this paper is to analyze and explore the relationship between e-commerce and BPR, for performance improvement to demonstrate the relationship between the two, a detailed description of the electricity business in BPR type of action through the application of Internet technology and a combination of both process mode of thinking, a clear proof of the electricity business model is the BPR was carried out in the management decision-making tool, the current business processes will have changed by leaps and bounds, actions and steps will be reduced to achieve customer service, sales and performance to enhance the quality, to to achieve the purpose of the transformation process. China’s chain retail enterprises made e-commerce business process reengineering model, combined with existing problems of business process reengineering model based on e-commerce. More accurately described as a process reengineering business processes based on e-commerce, the paper Suning Appliance BPR cases to provide advice on the practical. In this case, the first detailed analysis of the company’s market environment was problem diagnosis, establish strategic positioning and goals, as well as their core processes to determine, through the implementation of procedures, and organizational implementation of business process reengineering. On this basis, how to use information technology to cancel the merger, rearrangement, streamline business processes.To achieve the increase of the overall management of retail chains purposes. To complete the upgrading of management level retail chains target.