Research On System Integration Marketing Strategy Of LT Company

LT company as a wholly owned subsidiary of China United Network Communications Co., Ltd. in Jilin Province of Jilin Province branch, since 2006 the company has been set up to maintain stabilization to the good momentum of development, ten years business always around system integration business development, can achieve such a stable and good development trend and to develop a successful marketing strategy are inseparable. In 2016, with the Internet plus strategy continues to advance, the architecture of the traditional telecom operators profit model and companies have caused a certain impact. With the emergence of Internet of things, big data, cloud computing and other some column of the new technology and popularization, the system integration business development faces more opportunities and challenges, in the future development of those who win the customers who will win the market, only to understand the situation and make the corresponding development strategy and marketing strategy, in order to enable enterprises to develop smoothly. How in the increasingly fierce competition in the favor of customers, in the wave of the Internet in an invincible position, just like has become an urgent need to solve the problem of LT company. LT company in the face of such a complex situation, the ability to develop a reasonable system integration business marketing strategy to the success or failure of the company. In order to grasp the opportunity of the development of the system integration, we must correctly analyze the advantages and disadvantages of our own.In this paper, through analyzing the characteristics of LT company’s development and the internal and external environment of LT company, this paper comprehensively analyzes the opportunities and challenges, the company’s own advantages and disadvantages in the development of the company. On this basis, the development of suitable LT strategy for a certain analysis, so that LT companies in the fierce market competition in an invincible position.Paper is divided into five chapters, the first chapter mainly paper selected topic background and significance, research contents and methods are elaborated; The second chapter is LT elaborates the internal and external environment for the development of the company and analysis; The third chapter LT the market positioning of the company’s business system integration research; The fourth chapter LT the marketing strategy of the company’s business system integration; The fifth chapter LT system integration business marketing strategy implementation safeguard measures; As the conclusion of this paper content, chapter 6 summarizes this thesis can solve some practical problems, and puts forward the future remains to be further studied and discussed. All in all, hope that through their analysis and argument can help LT business development more on a stage.