Study On Relationship Marketing Strategies Of A System Integration Company

With the floodingly developed IT technology, the IT market’s competition is becoming more and more fierce, and the profit of the System Integration cooperates is shrinking year by year, The traditional marketing theory could not suffice the current maketing requirement, and a new theory is more and more popular in companies-relationship marketing theory. This article shall focus on the coperate’s structure, the customers of the cooperate and the cooperate’s business status of a typical IT System integration company, to investigate how relationship marketing theory works in it and how to plan and select suitable marketing strategies. This article analyzes the company with SWOT for the advantages and disadvantages; analyzes the external environment with Porter’s Module for the challenges and the opportunities; and analyzes the crutial customers of the company, especially the Financial ones, the Government,the Telecommunication enterprises, and electric power cooperates.Basing on Relationship marketing theory, this article analyzes all the marketing entities of the theory-customer,supplier, competitor, affector, employee and the organization, and concludes according marketing strategies, to support the company to provide customer better services, and promote itself with good vision, as well as provide other companies a good reference and help.