Research On Marketing Strategy Of BL Company's System Integration Business

With the development of artificial intelligence,intelligent cloud and 5g technology,the system integration industry has been fully expanded in recent years.It has become an indispensable and potential innovation industry in China's tertiary industry,followed by the establishment and operation of a large number of system integration companies.The competition in the system integration industry has become extremely fierce,and the white hot competition directly leads to a sharp drop in profits.In recent years,the system integration companies,which have become the main business with traditional hardware integration,are facing tremendous pressure of transformation and innovation.The annual decline of industry profit rate also brings infinite pressure to some large integration companies in the industry.Due to the annual increase of management cost and labor cost,large integration companies have a large number of employees and huge labor cost.At the same time,they have all the resources that large companies are facing Disadvantages,such as low efficiency of employees,loose project management and so on.Small and medium-sized system integration companies are also facing many pressures.In the era of great changes in the industry environment,the first problem faced by small and medium-sized integration companies is how to innovate products and services.Due to the financial pressure of small and medium-sized companies,they can not recruit high-end talents,so business innovation becomes particularly difficult,and they can only rely on customer relationship to obtain certain transmission Integrate projects to support the normal operation of the company.In this paper,BL company's system integration business as the main research object.BL company is a group of system integration companies established earlier in Inner Mongolia Autonomous Region.It is a typical small system integration company.Over the years,it has developed relying on relatively stable financial customers.Its business is mainly based on traditional hardware system integration.In recent years,BL company is also facing the pressure of the above industries.In order to better develop and innovate,BL company is in urgent need of a set of science Reasonable marketing strategy as the theoretical basis to drive the company's business transformation and management problems.This paper uses STP theory,4P theory of marketing mix and SWOT theory to analyze BL company's marketing environment of system integration business,and finds that BL company has many problems in system integration marketing management,such as product price strategy is not sensitive,distribution channel is not perfect,promotion strategy is missing and so on,and then analyzes BL company's operating data for many years Through analysis and research,the marketing plan of BL company's system integration business is formed.It is suggested that the company should be more clear in the selection of target market,further increase and introduce high-end talents in product research and development,vigorously develop channel customers and increase regional sales teams in distribution channels,etc.The conclusion of this paper is of theoretical and practical value to optimize the marketing mode and strategy of other system integrated enterprises in the industry.