Study On J&F Short-term Renting Service Business Model

J & F Short-term Renting Co., Ltd is a newly-established service company on the call of "Start your own business" by Primer Li Keqiang. The company is based in Shanghai, focusing on providing whole set of renting service for the landlords registered on the short-term renting platform. The concept of sharing economy and online short-term flat renting is still a new thing, but the potential market value and the momentum of the development are well talked. The company shall follow the new trend of "short-term rent" for travel, and provide assistance to the landlords who have spare properties with good location and being suitable for this form of renting.Based on Airbnb which started the short-term renting business model and Xiaozhu and Mayi Short-term Renting in domestic market, J&F is dedicated to develop a business to provide the landlords and guests with the relevant services.The short-term renting assistance services provided by the company include optimized product demonstrating, pre-communication with guests, orders confirmation, airport picking-up, reception, living guidance, house-keeping and other guests-tailored services, so that the guests will have a very different feeling from living in hotel.The company will start from Shanghai as a trial place to develop a more concentrate and specialized strategy, and then will perusing longer-term market development. The ideal is to be well promoted in Shanghai, and provide the real "housekeeper" style service. The tailored support is provided to the landlords located in different areas and with conditions.The author will discuss and analyze the outlook of the company’s development and the problems facing based on the above business ideas, and make practical aims and strategy. And by using the relevant theories, the possible problems in operation will be analyzed, so as to work out a localized business model and plan to meet the clients’needs. The author will also discuss how to make J&F the model company among the similar business in domestic market.