Online Short-term Rental Development Strategy Research In Chengdu

With the continuous maturity of the sharing economy,and the upgrading of the consumer market,as well as the pursuit from the capital market,online short-term rental have attracted tremendous attentions as the development of the sharing economy in the accommodation sector.Since 2011,there have been a number of online short-term rental platform companies in China,such as Airizu,Tujia,Xiaozhu short-term rental,Mayi short-term rental,Muniao short-term rental,etc.Online short-term rental has played an active role in broaden employment channels,increasing residents' income,enriching tourism resources,and improving interpersonal relationships.Now it has obtained support from government policies and gained consumer recognition.As a new type of accommodation style,online short-term rental also face some difficulties during the development process,such as legitimacy issues,safety issues,health issues,service issues and so on.All these problems have caused some consumers to question about online short-term rentals.Their hesitate attitude and distrust hindered the further development of online short-term rentals.This paper takes the development of online short-term rental in Chengdu as the research object,analyzes the reasons why online short-term rental is popular in Chengdu from the internal and external environment.On this basis,from the three angles of government,platform enterprises and individual operators,different subjects are proposed respectively.How to play an active role in promoting the standardized,healthy and healthy development of online short-term rental?Through the discussion of the full text,in order to build a secure and reliable trading environment for online short-term rental users,on the one hand,to maximize the value of idle housing resources,increase the income of landlords,on the other hand,to provide a safer and more humane accommodation experience for tenants.At the same time,it can provide some references for the individual practitioners who are in this industry or plan to join this industry.It can get better income,happiness and satisfaction in this industry,and reduce the loss caused by blind investment and emotional investment.For those who still have doubts about the industry,they can learn more about the industry,dispel doubts and insecurities,and are willing to try and accept it.