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Innovation And Development Of Domestic Sharing Short-term Rental Enterprises

Posted on:2020-09-07Degree:MasterType:Thesis
Country:ChinaCandidate:Z YangFull Text:PDF
GTID:2439330596494152Subject:Master of International Business
Abstract/Summary:PDF Full Text Request
The coming of the sharing economy era not only creates a new mode of economic development,but also opens a new era of service scene and user experience,which constantly meets the individual needs of people in the "Internet +" era.With the regularization of travel consumption,the public will no longer choose traditional hotels and hotels as a single choice in accommodation,but will choose to stay in the families of strangers through online short rent platform for accommodation experience.The emergence of online short-term rental platform makes the tourism and accommodation industry be Shared,and the sharing economy is gradually becoming one of the mainstream economic models in society.In this paper,Airbnb is taken as the main entry point to analyze its business model and relevant strategies.Its operation model is relatively mature and perfect,which has a good inspiration and reference significance for the imitation innovation and localization development of domestic online short rent industry.Also finishing was typical domestic short rent class sharing enterprise such as the way home,the status quo of pig short rent,ants short and data,to compare and analysis,and thus on the basis of understanding the present situation of domestic short rent,clear Shared class short rent enterprise's development present situation,based on the reality of the related strategy put forward the corresponding Suggestions and comments,provide reference for domestic short rent enterprise innovation and development.
Keywords/Search Tags:sharing economy, Airbnb, domestic sharing short-term rental enterprises
PDF Full Text Request
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