Research On Sharing Economic Business Model Based On Trans- Action Cost Theory

In recent years, with the development of the Internet and information technology,the world economy has been improved, the interest of contemporary people in sustaina-ble development has been higher, and the sharing economy has become more and more popular. From Didi Taxi to Xiaozhu, then to Mobike, the sharing APPs have covered all aspects of urban life, which gradually changes people's property ownership and con-sumption habits.The sharing economy is a new type of economy that transfers the usage right of idle resources of enterprises or individuals to others, which is accurately matched with supply and demand and the efficiency of stock assets is improved by platform, to acquire new economy that can create value and promote the sustainable development of society. The sharing economy, as a new economic form, will inevitably face various difficulties and disputes in the development process. With the help of the network platform, renting or sharing goods and services to strangers, on the one hand, relationships can be broaden,and on the other hand, discussions on trust are caused. However, the concept of environ-mentally friendly consumption, the way of resources circulation allocation and the ability of creating value are still attracting a lot of capital.First of all, in order to study characteristics of the sharing economy, and explore the resources allocation ability of the sharing economic business model, this paper, with the help of draws on the domestic and foreign academic experience on the sharing economic theory research, starts with transaction cost theories, analyzing the decisive effect of transaction cost advantages on the sharing economy in the transformation process from sharing to the sharing economy, and pointing out that the construction of the sharing economic business model should depend on technological innovation and institutional innovation. The paper summarizes the value creation model of the sharing economic business model, and extracts five research parameters of scale, efficiency, lock, comple-mentation and trust on the basis of the theoretical research foundation of business model and transaction cost as a whole. Then, in order to combine theory with practice, this pa-per, taking the online short rental industry as the object of case analysis, the operation status of four typical enterprises at home and abroad as actual cases, contrasts the five parameters of the value creation of domestic and foreign online short rental business model. It is found that in terms of size and trust, there are more mature innovation mod-els in foreign countries, and our country needs to explore the development mode of lo-calization while absorbing international experience. Finally, through analysis of cases on the trend of online short rental industry, the paper backs to prove that the sharing econo-my can save transaction cost, efficiently allocate social resources, and propose feasible recommendations for the construction and innovation of the sharing economic business model.