Research On Tourism Public Service Supply In Yunnan Province

With the development of tourism, the tourism public service has become an important issue in the tourism industry and the whole society. As the main part of the social public goods, the tourism public service is the core factor to promote the development of the tourism industry, and it is a measure of the development level of the tourism industry. The tourism industry in Yunnan province must be in order to obtain sustainable development, we must continue to improve and perfect the tourism public service system, and construct the public service system which is of diversity, diversity and high quality.Based on the research and analysis of domestic and international tourism public service system, the paper discussed the status quo of tourism public service in Yunnan province from the aspects of tourism public service facilities, tourism facilities, tourism reception facilities, tourism public service information service, tourist attractions consultative service organization, tourism public service industry guidance (Tourism Policy system, legal regulations, tourism security, tourism).At present, the main achievements of Yunnan province tourism public service supply include:the construction of the tourism public service system and the tourism industry has become an important industry. At the same time, in order to further understand the problem of the supply of public services in Yunnan Province, the design of the "supply and demand situation of tourism in Yunnan province", in order to provide a reference for the improvement of tourism public service in Yunnan province. Through investigation, it is found that the government can not meet the basic needs of tourism public service, the tourism service market mechanism is not perfect, the lack of public service supply and the lack of public service supply.On this basis, through the experience of domestic and international tourism public service experience, the experience of foreign tourism public services are mainly included: the tourist demand as the guidance, the construction of a relatively perfect system of tourism rescue and the establishment of a sound tourism public transport network; domestic tourism public service supply experience and inspiration, including the full play of government in the tourism public service, and actively change the service functions of public service and meet the needs of public service.Countermeasures and suggestions to improve the tourism public service in Yunnan province. So as to provide theoretical support for the sustainable development of tourism industry in Yunnan Province, and through the research and analysis of this paper, it can provide a reference for the development of China’s tourism industry and optimize the innovation and provide a reference basis and lay a solid foundation. Specific measures are as follows:Strengthen the supply capacity of public services, including the strengthening of the supply of public services related to the construction of laws and regulations, strengthen the supervision of tourism public services and to further improve the tourism public services infrastructure; the supply way and means of diversification. It includes the diversification of the supply of tourism public services, the change of the single supply main body and the active encouragement of social capital, and the construction of the tourism public service information system, the construction of the tourism public service system, the construction of the integrated service system and the promotion of the construction of digital information.