Study On Inbound Tuorism Service Trade In Yunnan Province

Under the China’s inbound tourism service trade development background, Yunnan province inbound tourism service trade has made great achievements since the adoption of open-door economic reform policy in1978. According to current statistics, the number of inbound tourism and tourist foreign exchange income in Yunnan province are far ahead of other western provinces. It is faced with serious problems when compared with the other provinces and national average. Found the problems in the development of inbound tourism in Yunnan province. Put forward the corresponding countermeasures and then improve the competitive power of the inbound tourism service trade in Yunnan province. Finally achieve the purpose of raise the level of inbound tourism trade in services. This is the key of this article.This article combines the research results both at home and abroad, and then collects a large amount of data, and combines qualitative analysis and quantitative analysis. The inbound tourism service trade in Yunnan province has carried on a thorough research by using the theory of tourism economics, marketing and other multi-disciplinary. Firstly analyze the background of China’s inbound tourism service trade development, and then continue to analyze the current situation and characteristics of the inbound tourism service trade development in Yunnan province (the main part of this paper). The inbound tourism market was divided by market competition state theory. Find out the problems in the process of development, and finally put forward the corresponding countermeasures. In addition, with the method of empirical analysis, this article puts an independent chapter to show that the importance of the inbound tourism development to Yunnan province.The main innovation characteristics:First, the topic of this paper is realistic. The comprehensive analysis of the inbound tourism service trade in Yunnan province is the greatest contribution of this paper, and it also has a great reference value to development of the inbound tourism service trade in Yunnan province.Second, the paper’s research methods are unique. From the literature review, although scholars analyzed the characteristics of the inbound tourism service trade in Yunnan province, they studied the overall features. There is no point view of the characteristics of the influence factors of inbound tourism service trade in Yunnan province were studied.