Study On The Determinants Of Tourism Service Trade Competitiveness In Yunnan Provice Based On "One Belt And One Road"

In recent years, China’s tourism service trade has developed so rapidly that the development of the tourism industry of the national economy has created a huge economic benefits. What’s more, in the year of 2013, president Xijinping put forward the development strategy of "One Belt and One Road", which brought new opportunity for the development of tourism industry. Yunnan province,one of China’s biggest tourism provinces, has geographical location advantages in the strategy of "One Belt and One Road". However, in some aspects,Yunnan province has indeed made great progress, it is faced with some other difficulties. For example, the products about the tourism lock the diversities and tourism related industries have inadequate investment. All the challenges have affected the long-term competitiveness of the tourism service trade. So how to seize the opportunities brought by the government policy, how to improve the tourism service trade in Yunnan province and how to transfer the big tourism province to the strong province is the important task.Based on this background, the research results at home and abroad and a large amount of data are used in the paper. Besides, the paper analyses the development of tourism service trade competitiveness in Yunnan province by using the method of quantitative analysis and qualitative analysis. Here is the outline of the paper.Firstly, this paper combs the related theory, and then studys the present situation of the Yunnan province tourism service trade development. Then It compares Yunnan province and the other provinces along with the "One Belt and One Road" in the aspects of tourism service trade competitiveness. According to the comparision, the specific situation of Yunnan province is known and some related suggestions for effective regional tourism cooperation have been made.At the same time,it has found that fixed assets investment related to the tourism industry is one of the important factors affecting the long-term development of the tourism trade services, so transportation investment and hotel accommodation investment have been taken as two factors to make the analysis of empirical method of simple regression. Finally, it makes a conclusion that the fixed assets investment of tourism service trade has a certain positive correlation. According to the results, the relevant suggestions and countermeasures which provides the basis for the sustainable development of the tourism services trade in Yunnan province have been put forward.