Study On Marketing Strategy In Dayaogu Pharmaceutical Company

The pharmaceutical industry is one of our country’s special industry directly related to people’s health and safety; and the pharmaceutical industry is one of the four key technical innovation projects, highly technology-intensive, effective and with international industrial risks.However, the pharmaceutical industry has not been open to foreign investment, showing "fragmented market, where cutting drama, small scale and circulation of chaos, the overall competitive weakness "basic characteristics. Visibly, to strengthen information technology, reconstruct the pharmaceutical industry supply chain system and develop pharmaceutical logistics and medical e-commerce is a priority.This paper is divided into five parts, main contents of the article are as follows:The first part is an introduction. This section briefly describes the purpose, significance and value.The second part is an introduction of basic theoretical tools, such as PEST analysis, STP theory,4P marketing theory and SWOT analysis model.The third part is analysis of the company’s marketing environment. Use system analyzing tools to explore the nature of its developments, both in comprehensive analysis of micro and macro environmental factors but in basis of marketing strategy.The fourth part is the marketing strategy of the company.The fifth part is the marketing tactics of the company.The sixth part is the conclusion and prospect. The key breakthrough in the development bottleneck is the electricity supplier to break barriers to the marketing of the system, whereby the stroke along the relationship, and promote the smooth flow of the pharmaceutical industry and liberalization.