N Pharmaceutical Company Marketing Strategy Research Abstract

N pharmaceutical company focused on the field of diabetes, in2012into the Forbes Global500, made466th good results.In this paper, N pharmaceutical company as the research object, starting from the macro, micro two angles is compared. A comprehensive investigation and understanding of the macroeconomic environment, the pharmaceutical industry faces the micro environment, competition situation and the enterprise marketing strategy and the enterprise culture, analyzes N company in the current situation of the advantage and disadvantage, opportunity, threat. Based on the analysis of the N pharmaceutical company’s marketing strategy, to explore the successful way of enterprise. At the same time, through the analysis of enterprise marketing strategy, further improvement of the opinions, suggestions.This article firstly the research background is introduced, then the research background, research purpose and significance, research methods and framework, research done on that. The following quote the relevant theoretical works marketing as the theoretical basis, for further analysis of specific marketing strategy of N pharmaceutical company to lay a good theoretical basis. Combination of strategic management and modern marketing theory, more in-depth analysis of the N pharmaceutical company of the political environment, legal environment, population and economic environment, technology environment and social cultural environment. Then around the entire pharmaceutical industry and unique marketing direction of company N, analysis and interpretation of N company’s main competitors. In the company’s internal conditions and marketing situation analysis, describes the organization and management of the company development, the company’s business...