Research On WeChat Marketing Of H Pharmaceutical Company

During the 13 th five-year plan period,the people's demand for medical and health services and health care will increase dramatically,and the market size of drugs,health care products and health services will accelerate growth,which provides broad space for the development of drug circulation industry.At the same time,the drug circulation industry is also facing the challenge of new mode,new format,new technology,market competition will be more fully,enterprise management ability and cost control ability will be severely tested.Drug circulation enterprises should timely find an effective way to innovate and upgrade,bigger and stronger," fill the short board,adjust the structure",and gradually change from extensive management to intensive,quality and benefit innovation management.In today's rapid development of the internet process,penetration rate of more than 54 % of Chinese netizens consumption habits have quietly changed,gradually from the PC side to the mobile side,mobile phones become an important internet users terminal trend is becoming more and more obvious.The pharmaceutical industry also needs constant change,keep up with the pace of development of the times.Change the traditional marketing strategy,through low cost,high delivery rate of marketing and customer interaction,mobile side wechat marketing advantage is quite obvious.From the perspective of investment cost and effect,wechat marketing will become the " main position" of mobile marketing in the future.This paper focuses on the application of wechat marketing strategy in h pharmaceutical company.firstly,it introduces the development of marketing theory,the basic concept of wechat marketing and the similarities and differences between wechat marketing and traditional marketing.Secondly,the marketing status of h pharmaceutical company is analyzed in macro and micro environment.The marketing strategy of wechat of h pharmaceutical company is formulated again,and the scheme is designed in detail.By analyzing the influence of attention,interest,search,action and share,this paper constructs the feedback model of wechat marketing effect of h pharmaceutical company,and puts forward the adaptive safeguard measures.