The Analysis Of Shandong S Natural Gas Co.,Ltd Competitive Strategy

Competitive strategy is widely considered to be the most inportant part of the management strategy, under the restriction of enterprise overall strategy, guide and manage the specific strategic business unit’s plans and actions. Companies want to sustainable development, it will not be able to leave the strategic plans, and the strategy is based on a comprehensive, integrated analysis of the enterprise, and thus set development goals, through the effective implementation strategy, make the enterprise in the fierce market competition to obtain the unique competitive advantage. A good strategy, not only can make the enterprise gain market share and economic benefits, etc., can even create a commercial miracle.In recent years, with China’s rapid economic rise, governments at all levels to gradually pay attention to environmental protection, natural gas as a clean and efficient energy form, its widespread use and promotion, to improve the energy structure, energy conservation and emissions reduction, promote economic development of our country will play an important role.Natural gas is the foundation of the national economy industry, and national development, that is closely related to people’s life. With the liberalization of industrial policy, state and local government have issued a number of natural gas industry development planning to encourage and support the development of policy, the domestic natural gas in the energy structure of rising, was unusually rapid industry development, the natural gas industry in the enterprise has brought the unprecedented development opportunity, at the same time, the fierce market competition also bring great crisis and challenges related businesses.Research of Shandong S natural gas co., LTD., integrated use of strategic management, the theory of competitive strategy as PEST, Porter’s competitive industry structure model and SWOT analysis tools, such as system to study the company’s macro and industry environment and internal resource conditions, ultimately determine the Shandong S natural gas co., LTD., choose the differentiation competitive strategy, at the same time, targeted to the strategic implementation safeguard measures and reasonable Suggestions were put forward. S competitive strategy of natural gas co., LTD. Shandong is good for the company development to have reference value and guiding significance to other similar enterprises within the industry also have a good reference.