A Study On Ordering And Revenue Allocation Policy Based On Supply Chain Trade Credit In B2B Electronic Markets

With the accelerating process of economic integration and the fast development of information technology, B2B electronic markets are developing rapidly, the trade scale and the number of participants of which continues to expand, making B2B e-commerce become one of the core model of e-commerce transactions. The competition among enterprises in B2B e-markets becomes more intense, also the trading pattens and product cycles have lots of differences with traditional markets. So whether can seize the opportunity and adapt well to this trend or not is crucial to a company’s future development.In business activities, trade credit widely applies to the cooperation of supply chain members for its convenience and easy to obtain. Trade credit can reduce the occupation of funds of the buyer while expanding the seller’s sales scale, so the effective cooperation between the participants will improve the operational efficiency of capital flows and play the supply chain’s overall advantages. However, any kind of stable partnership needs to be based an order that is accepted by both sides,especially for the for-profit enterprises, so a fair and rational revenue allocation mechanism undoubtedly is one of the effective measures to ensure the cooperation. Especially in B2B e-markets, where companies’a order policy and ways of cooperation changes a lot, solving the problem of revenue allocation well plays an important role to promote the supply chain system’s stable and efficient operation.Based on the premise of random demand, this paper considered trade credit which exists prevalently in supply chain activities and analyzed its impacts on a supply chain’s capital flow from the perspective of financial management. Starting from traditional markets, this paper introduced the parameter of trade credit into three matured supply chain contracts: buyback contract, quantity discount contract and revenue sharing contract. It established the B2B e-supply chain contract models and conducted a study on the supply chain members’ ordering and revenue allocation policies in B2B e-markets. By comparing the respective income situation of the supplier and the retailer in two different markets, it deduced the sufficient conditions in which both sides will join B2B electronic markets voluntarily.Research ideas of this paper are as follows:First of all, in the realistic background that B2B e-markets booming, by analyzing the research status of trade credit financing and ordering revenue allocation policies in a supply chain, lay the foundation for the study of this thesis; Secondly, starting from traditional markets then deep into B2B e-markets, established the models of buyback contract, quantity discount contract and revenue sharing contract respectively to investigate the ordering policy which makes the supply chain’s performance optimal and the win-win mechanism of revenue allocation; Finally, the research results were summarized and the possible future research directions were discussed.