Research On Revenue Distribution Of Electronic Order Financing Model Under B2B Supply Chain Finance

Supply chain finance is the most effective tool to alleviate the financial difficulties of small and medium-sized enterprises,in the network information age,especially in the context of the current epidemic impact,traditional supply chain financial services have more "online" characteristics,financial institutions and commercial banks have gradually expanded cooperation with e-commerce platforms with the development of the industry,and cooperation between banks and B2 B e-commerce platforms has become the main model at present,which mainly includes electronic order mode,electronic warehouse receipt mode,Online prepayment financing model and accounts receivable network factoring model.Its electronic order financing model has become one of the key investment models of China’s online supply chain and financial services,which is widely accepted because it is simple and easy,and the development prospects are very broad.Starting from the electronic order financing model,this paper explores the scientific and reasonable income distribution scheme,expands the bank’s customer base,helps small and medium-sized enterprises obtain financial support,meets the core interest needs,and improves the income of third-party B2 B platforms,so as to make the four-party entity cooperation achieve a win-win state.This paper first introduces the basic theories related to electronic order financing,the structure,operation process and income of relevant stakeholders,and sorts out the relevant mechanisms.On the basis of considering relevant variables,this paper constructs a four-party main player game model including banks,core enterprises,small and medium-sized enterprises and third-party B2 B platforms,and calculates the revenue value of each member party in different cooperation states.Then,the initial income distribution value is calculated by shapley,and according to the shortcomings of the income distribution method,the three influencing factors of resource input,enterprise effort level and risk assumption are taken into account in the income distribution process,and the hierarchical analysis method and the fuzzy comprehensive evaluation method are used to quantify the size of the resources,risk commitment and effort degree invested by the supply chain members in the financing process,and adjust the proportion of income allocated by each member enterprise accordingly,and optimize the calculated initial income value.Finally,MATLAB is used to consider the influence of parameters on the income of related entities,and on this basis,the relevant analysis is carried out in conjunction with the example.The main conclusion of this paper is that the formulation of an appropriate income distribution plan for each market entity under the electronic order financing model can achieve a win-win situation for all four parties.Small and medium-sized enterprises can obtain the funds needed for the production and operation of enterprises at banks at a relatively low threshold and cost,and banks can also expand customer groups through reasonable prices,thereby achieving large-scale profits,so that core enterprises can operate benignly in the market,reduce the risk of guarantee,for third-party B2 B platforms,they can grasp massive information,be more familiar with market conditions,and facilitate the formation of longterm partnerships and trust with banks.As a result,the entire supply chain can operate smoothly.